This was a design-driven project that helped solve many organizational issues. We had all the standard problems that a design system helps solve: inconsistent experiences across applications, developers duplicating work for standard components, a lack of a framework to make design decisions within, and a look and feel that many felt didn’t reflect our brand or what we wanted our brand to be. And so we endeavored to make a design system.

Design systems are organisms that span the lifetime of a company. Making a design system is really a process that does not end. This project was about breaking ground and laying the foundations that have taken us into the present.


  • Strategy
  • Research
  • System Design
  • Interaction Design
  • Visual Design


  • Increase speed, efficiency, and quality
  • Visuals that speak to customers and provide a competitive edge
  • Reusable, responsive, and scalable components and patterns


To keep pace, the original pilot was time-boxed to 12 week and followed a garden variety design process.

Discover, Explore, Design, Document

You are here

We collected our products, style guides, and other reference documents.

Products and style guides

As well as stakeholder and customer feedback.

It feels like any other startup

Through this we developed a definition of what OpenGov should feel like:

Credible, Powerful, Helpful, Smart


Now with guiding principles, we began exploring visual treatments.

Explore visuals


We focused on 3 high-impact choices: Typography, Color, and Holistic Experiences.



Holistic Experiences

Systems need rules. So we looked for organic patterns: applying them across the system and then writing the rule.



It was important for our documentation to be easy to access and update, so we opted for a combination of google docs and sketch.

Google Doc


The pilot produced a system which then needed to be built and evolved. Today, the system continues to grow with the help of many designers and engineers.