First, a type designer or foundry spends months, sometimes years, designing and drawing a typeface with painstaking effort.
Then, they put electronic copies up for sale, which can be used for all of eternity or until the license is up.
Finally, graphic designers purchase these typefaces and use in their painstaking designs.
Fonts are prohibitively expensive, such that:
Muggles Don’t Participate
I’ve met non-designers with a lot of expensive habits: shoes, bags, brunch, but not a soul among them made it rain on typefaces. What’s more is the simple fact that one cannot do good design without good typefaces. The high price is a barrier to entry for the untrained, but curious, to the field of design.
Designers Barely Participate
According to the Wall Street Journal, by 2020 freelancers are expected to make up 50% of the full time workforce. Freelancers can’t afford the overhead of a typeface library that agencies maintain.
This disrupts the secret graphic design process.
What is Subletter?
Subletter is a font rental software service that is installed locally to a hard drive similar to font explorer and font agent and manages your font rentals.
How does it work?
There are two ways to use Subletter. The first is a pay-as-go rental service, rent what you need for how long you need it. The other is to become a subscriber, which gives you access to a variety of curated fonts or to a specific foundry.
|Subscribe for a selection of fonts.||Subscribe for a selection of fonts and ongoing rentals.||Subscribe to a foundry.|
|$19.99||$49.99||$9.99 - $49.99|
User Story Sally
Sally is a graphic designer. She has a main gig but does freelance on the side to support her dog’s expensive toy habit. A friend of hers put her up for a small project with one of his clients because he is out of town. Their branding is all done with Avenir: a typeface that she does not own. Since this is a one time project and Sally has a geometric sans that she normally prefers to work with, it doesn’t make financial sense for her to purchase a copy of Avenir for this one time use. Sally wants to use Subletter to rent the font for a short period of time.