OpenGov’s reporting product had powerful data exploration capabilities, but didn't meet managers' need for a quick, personalized, snapshot view of their Key Performance Indicators. An aggregate view of a municipality’s finances and performance measures was clearly needed, and one of the big take-aways from user research was that data is most powerful when it helps describe a full picture because figures work in tandem. How much I spent this year is much more meaningful when I also know how much I spent the last 4 years at this time. The question of what and why customers wanted this was fairly well-defined: this kind of interface was a constant request from existing customers, and often brought up during sales demos and research for the reporting product. Where I spent a lot of effort was the “how.” Should we create a meaningful out-of-the-box experience for such a wide range of cities and counties with different KPIs and financial goals? Should we make something highly customizable? Could we leverage parts of the software and experience that already existed? And then who would do the labor of making these? Would they be the same as the people who consumed them? These were just some of the questions we faced as we embarked on this journey. Creating an entire product from scratch was an enormous undertaking. It required planning, researching, prototyping, strategizing, creating a macro-vision and then delivering designs for an entire ecosystem of micro-interactions. I’m very proud to have taken this project from concept all the way to shipped product.